Monday, November 15, 2010

Greeting Cards

Whether it comes to birthdays, thank-you's, holidays, or weddings, a gift accompanied by a greeting card can make a big difference. Greeting cards enable individuals to write personal messages inside, as well as act as an extra present to the gift recipient. How? Simply look at all the various designed greeting cards available in stores. Some are comedic, others seek to touch a person's heart, and still others attempt to attract child audiences, or audiences who still cherish their child-like innocence. No matter the genre, greeting cards have the capacity to surprise and brighten the days of those who receive them. The success of such products is due largely to the the card designers working behind the scenes.

One commercial company which specializes in the production of greeting cards and other gifting accessories is Papyrus. The effectiveness of their designs can be seen through their regular customers, such as my mother. My mother buys a lot of greeting cards from Papyrus, deeming their products “cute and special” compared to those sold in other stores, such as Hallmark and Target. I agree with her. The majority of the designs found in Papyrus are extremely creative and aesthetic. Their superior and fun designs are even capable of overshadowing the priceyness of their products.


Take the greeting card above as an example. Even without the words “Happy Birthday to You,” the various animals in bright colors against a vibrant red background create a festive feeling, a feeling suited for a birthday celebration. The party hats on the monkey and lion add to the idea of a party. The abstractly designed animals reflect familiar features seen in cartoons, images that easily attract the attention of children. Additionally, certain distinct features of the animals, such as the lion’s mane and the elephant’s ear, are elevated through the use of felt and layered pieces of cardstock. This uneven tactile texture on the card’s surface piques interest in individuals, and it invites them to use their haptic sense. Overall, the numerous details included in this particular greeting card succeeds in bringing out the liveliness and the child-like innocence and happiness that should be dominant on birthdays. (Having received this card myself from my mother on my 18th birthday, I know exactly how joyful one can get upon seeing the “happy birthday animals.”)

Certainly, you may feel troubled when trying to find a suitable greeting card for a beloved friend or relative. However, if you visit the Papyrus store, you will definitely come across numerous fun and unique designs that fit perfectly with the occasion in mind. This is the beauty of well-designed products.

*Image taken from Papyrus Online

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